Context
RitchieRitchieBrosBrosrunsrunsthetheworld'sworld'slargestlargestindustrialindustrialequipmentequipmentmarketplace.marketplace.BuyersBuyerscommitcommithundredshundredsofofthousandsthousandsofofdollarsdollarstotoaamachinemachinetheytheymaymayneverneverstandstandnextnextto,to,againstagainstaaclock,clock,andandthetheappapptheytheydiddidititononhadhadnotnotkeptkeptpacepacewithwithwhatwhatthethebusinessbusinesshadhadbecome.become.
Objective
RedesignRedesignthetheappappendendtotoendendratherratherthanthanpatchpatchit:it:aanewnewvisualvisuallanguage,language,andandeveryeverycorecorejourneyjourneyrebuiltrebuiltaroundaroundthethetwotwothingsthingsthatthatactuallyactuallydecidedecideaasale,sale,whetherwhetherthethemachinemachineisisrightrightandandwhetherwhethertherethereisisstillstilltimetimetotobid.bid.
Visual Language
TheThenewnewlanguagelanguagegivesgivesthetheequipmentequipmentthetheroomroomititdeserves.deserves.PhotographyPhotographyleads,leads,chromechromerecedes,recedes,andandcolourcolourisisreservedreservedforforstatestateandandactionactionsosoaascreenscreenfullfullofofdensedenseauctionauctiondatadatastillstillreadsreadsatataaglanceglanceininaayard,yard,ininsunlight,sunlight,ononaaphone.phone.
The Item Card
TheTheitemitemcardcardisisthetheunitunitthethewholewholeappappisisbuiltbuiltfrom,from,sosoititwaswasdesigneddesignedfirst.first.Photograph,Photograph,lotlotnumber,number,title,title,price,price,reserve,reserve,locationlocationandandclosingclosingtime,time,withwithstatusstatuscarriedcarriedononthethecardcarditself,itself,meansmeansititworksworksunchangedunchangedininaacarousel,carousel,aaresultsresultslistlistororaawatchlist.watchlist.
Home
HomeHomeopensopensononsearchsearchacrossacrossmoremorethanthan99,00099,000items,items,withwithwatchlist,watchlist,bidsbidsandandfinancingfinancingoneonetaptapbelowbelowit.it.RecentlyRecentlyviewedviewedequipmentequipmentcomescomesnext,next,becausebecausebuyersbuyerscirclecirclethethesamesamemachinesmachinesforfordaysdaysbeforebeforecommitting,committing,andandindustriesindustriessitsitunderneathunderneathforforpeoplepeoplearrivingarrivingwithoutwithoutaanamenameininmind.mind.
Search & Discovery
SearchSearchisiskeyboard-firstkeyboard-firstandandremembersrememberswhatwhatyouyoulookedlookedfor,for,sincesincethesethesequeriesqueriesarearespecificspecificandandrepeatedrepeatedalmostalmostverbatim:verbatim:CatCatcrawlercrawlerdozer,dozer,KomatsuKomatsudozers,dozers,JohnJohnDeere.Deere.IndustriesIndustriesandandcategoriescategoriesgivegivethethesamesamecataloguecatalogueaasecondsecondrouteroutein,in,forforbrowsingbrowsingratherratherthanthanhunting.hunting.
Bidding
TheThelotlotpagepagecarriescarriesthethedecision:decision:gallery,gallery,specifications,specifications,inspectioninspectionreport,report,bidbidcountcountandandwhetherwhetherthethereservereserveisismet.met.BidBidstatestateisisexplicitexplicitandanddesigneddesignedperpercase,case,winning,winning,outbid,outbid,sold,sold,andandthetheprimaryprimaryactionactionnamesnamesthetheactualactualnextnextincrementincrementratherratherthanthanmakingmakingthethebuyerbuyerworkworkititout.out.
Auctions & My RB
AuctionAuctioneventseventsarearetheirtheirownownsurface,surface,withwithdates,dates,locations,locations,itemitemcountscountsandandregistrationregistrationstatusstatusvisiblevisiblebeforebeforecommitting.committing.MyMyRBRBgathersgatherswatchlist,watchlist,bids,bids,recentlyrecentlyviewed,viewed,savedsavedsearchessearchesandandpurchasespurchasesintointooneoneplace,place,sosoeverythingeverythingaabuyerbuyerhashasininplayplaysitssitsbehindbehindaasinglesingletab.tab.
Team & Process
IIledledthetheredesignredesignwithwiththreethreeotherotherdesigners,designers,takingtakingthethedecisionsdecisionsalongsidealongsidethetheProductProductDesignDesignDirector.Director.TheThefilefilecarriescarriesthetheworkingworkingconventionsconventionsthatthatmademadethatthatpossible:possible:explicitexplicitapprovalapprovalstates,states,aaspacespaceperperdesigner,designer,andandlocallocalcomponentscomponentsstagedstagedforforpromotionpromotionintointothethedesigndesignsystem.system.
Result
TheTheredesignedredesignedappappfoundfoundimmediateimmediatetraction,traction,withwithcustomerscustomersrespondingrespondingtotothethenewnewexperienceexperienceacrossacrossthetheboard.board.RebuildingRebuildingthethevisualvisuallanguagelanguageandandthethecorecorejourneysjourneystogethertogetherisiswhatwhatmademadethatthatpossible:possible:thetheappappfinallyfinallymatchesmatchesthethescalescaleofofthethemarketplacemarketplacebehindbehindit.it.
