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│ Design Leadership · Principal Designer · Design Systems Specialist │
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◆ Location Madrid, Spain
◆ Email hello@matmac.design
◆ Phone (+34) 624 433 386
◆ Portfolio https://matmac.design
◆ LinkedIn https://www.linkedin.com/in/matiasbejas/
▚▚▚ PROFILE ▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚
Design Leader · Principal/staff designer · Design Systems specialist ·
With 15 years of experience in design systems, user experiences and
leading design teams to successful outcomes and 26 years working in the
design industry.
Lead all design activities and implemented design processes and governance
at Ritchie Bros., Ballys, Robinhood, Mercedes-Benz, Siemens, Nordhealth
and SoSafe GmbH, among others, creating comprehensive design practices,
processes and design systems by driving my teams to create appealing and
useful and engaging interfaces.
Have a background in UX/UI, visual design, product design, illustration,
iconography and more coupled with technical proficiency in HTML/CSS, and
JS, React, React Native, NextJS, functional CSS and more. Well versed in
AI, AI prototyping, AI Image creation, AI RAG training and Design Systems
and AI integration.
▚▚▚ EMPLOYMENT HISTORY ▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚
▶ Ritchie Bros.
Design Systems Manager
As Design Systems Manager I built Orbit, the design system behind the
world’s largest industrial equipment marketplace, from nothing —
owning the token architecture and the governance around it rather than
just the library.
Orbit runs on 1,177 variables across thirteen collections, tiered so
that intent is never hardcoded, with twelve-step colour ramps that
resolve in both light and dark so dark mode is a mode rather than a
second palette. The library covers the public auction site, the native
apps and the internal tools the teams sell with, alongside an icon set
of more than eighteen thousand components and a full flag set for a
marketplace that sells across borders.
I also led the end-to-end redesign of the Ritchie Bros. mobile app
with three other designers, taking the decisions alongside the Product
Design Director. A new visual language and every core buying journey
rebuilt around the two things that actually decide a sale: whether the
machine is right, and whether there is still time to bid.
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▶ Unedo
Product & Design Manager · Design Systems Manager
At Unedo I own both the product direction and the system it is
assembled from: a Spanish learning app for the people language apps
forget, who have outgrown beginner courses but are not yet fluent.
I designed the daily loop that carries the habit — a word puzzle, the
illustrated Spark it unlocks, then a challenge that only opens once
the day’s play is done — with clue-led puzzles closer to a crossword
than a vocabulary drill. Any word in a Spark can be highlighted, and
highlights become flashcards, so vocabulary arrives attached to the
sentence it was met in.
Every screen is assembled from a single library, which is what let the
flows be specified in that much depth, including a shared palette
transition between modes. I also designed Passport, the subscription,
specifying every surface across four account states — which lifted
paywall views by putting the prompts where people actually meet the
edge of the free tier rather than interrupting a puzzle.
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▶ Robinhood
Principal Designer · Gold Card · Design System core team member ·
Contract
As Principal Designer at Robinhood I was commissioned to work on the
Gold Card team leading all the efforts for the new flows and UIs.
At the same time I worked on training RH AI to deliver all the images
needed for each one of the Gold Card areas in the mobile app as well
as all the images for the different partners, perks & privileges for
companies like Blade, Blacklane or Inspirato.
As a member of the Design System core team, I helped the team on the
creation of new components, patterns, flows and templates and worked
exclusively over the new iconography items.
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▶ Ballys Interactive
Design System Manager · Contract
Ballys was in need of a temporary design system manager to help
develop the 2nd iteration of their design system Spark.
Through a contract collaboration I jumped in to help integrate a more
solid base starting from deciphering how to create a multi-brand
design system with dark/light mode integration, automatic responsive
super components and more. In the other hand help with everything
governance and adoption.
The result was an incredibly cohesive integration of the design system
team with the engineering team, a solid governance process and a tight
adoption schema to leverage the power of Spark for all the teams
involved.
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▶ SoSafe GmbH · Cologne, Germany
Design Systems manager
As Senior Product Designer I orchestrate my team to deeply understand
the market (customer needs, preference and trends) so they can deliver
a product that is truly wanted by our target users.
Partnering with the design team, I create user personas and conduct
research to validate designs by seeking feedback that informs decision
making for both user needs as well as business goals.
I also make sure that the product is in accordance with company vision
and objectives, basing on continuous feedbacks of stakeholders which I
synthesise to combine market needs (created by audience) and business
goals (typically revenue profitability).
I lead our design team, hire/train/mentor the designers and ensure
they're set-up for success — helping them reach their next career
level with hands-on support.
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▶ Nordhealth Oy · Helsinki, Finland
Senior Product Designer · Design Systems
Nordhealth was undergoing a huge change over his star product Provet
Cloud and the company needed someone to build the new face for the
future of the product.
As UI Lead I participated in the overall planning of the new design
system and collaborated actively with the design system team.
Lead all the designers from more than 13 squads to apply the system
comprehensively and thoroughly. Mentor them into using good practices
and learning how to use the research team insights to deliver
practical and simple flows and solutions.
Helped interview and assess profiles for multiple design and technical
positions.
Aligned with C-Level stakeholders on the best strategies to implement
all the changes while having the product up and running.
Ultimately all the efforts resulted in a complete flip of the product
making all customers incredibly happy.
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▶ Siemens Power & Gas · Berlin, Germany
Senior Product Designer · Design Systems
As UI Lead at Siemens PS PG I was in charge of the design team that
implemented a solid governance process and design system.
Worked closely with stakeholders, including product managers,
marketing teams, and executives, to ensure that the product was
aligned with the company’s vision and mission.
Lead validations, redesigns and road maps to ensure business goals
where achieved.
Helped create and implement good practices for user research and
interviews.
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▶ Mercedes-Benz USA · Montvale, New York
UI Lead — Staff designer
As UI Lead and Lead Designer, I helped create a new identity and
visual language for NetStar, MBUSA's tool for vehicle sales, parts,
administration, pipeline, and configuration across the U.S.
We established a strong visual language and deeply understood the
customer by creating personas and mapping their journeys, leading to
relevant user flows and a significant milestone throughout the
product.
We transitioned from a JAVA-rich client to an innovative EmberJS web
app, added a mobile app experience, and integrated Apple Watch leading
to a seamless integration at all levels.
Working with a talented team in visual design, user research, UX, and
testing, we consistently delivered improvements aligned with the
product roadmap, business goals, and visual language.
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▶ Argentina, USA, Europe
Freelance Designer
As a freelance designer worked in all kinds of projects ranging from
Startups and small businesses to Fortune 500 companies through
Argentina, USA, and Europe.
My work involved all kinds of activities from web design and
development, illustration, iconography, video editing, marketing
material, banner campaigns, branding and whatever you can think of
related to the design industry.
During those years learned a great deal and acquired all the skills I
have today.
▚▚▚ EDUCATION ▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚
▶ 2014 — 2015
Master in Design Management · Madrid, Spain
Received my Master's Degree from EOI (Escuela de Organización
Industrial) in Design Management.
▶ 1998 — 2002
Bachelor Degree in Marketing · San Luis, Argentina
Received my Bachelor Degree on Marketing at Católica de Cuyo
University.
▶ 1993 — 1997
High School Bachelor Degree in Marketing · Tucumán, Argentina
I studied my Bachelor's degree in Marketing at Colegio Giosue Carducci
highschool.
▚▚▚ HARD SKILLS ▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚
[ Adobe Creative Suite ] [ Figma ] [ Iconography ] [ Illustration ]
[ Product Design ] [ Design Systems ] [ Design Patterns ] [ Design Ops ]
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▚▚▚ SOFT SKILLS ▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚
[ Research ] [ Collaboration ] [ Mentoring ] [ Coaching ]
[ Ability to Synthesise ] [ Accountability ] [ Autonomy ]
[ Commitment to Excellence ] [ Creativity ] [ Dedicated ] [ Flexible ]
[ Empathy ] [ Innovation ] [ Leadership ] [ Supportive ] [ Thoughtful ]
▚▚▚ LANGUAGES ▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚▚
English ●●●●●
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Updated October 2026 · Always current at https://matmac.design/resume
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